The Technology-Powered Future for Private Equity
Ontra and Private Equity Wire surveyed more than 50 professionals from private equity firms globally, with the majority from North America and Europe.
The goals were to understand the current state of transformation within private equity and asset management firms, key trends and barriers, and where firm leaders’ priorities lay.
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98% of PE firms surveyed were at some stage of digital transformation -
Data and business analytics, followed by AI, topped the technology wish list for all firm sizes
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70% agreed fundraising and investor relations were top areas that could benefit from digital transformation
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32% said that while some digital tools and processes have been implemented, adoption remained limited
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Respondents placed resistance to change from employees among the top three obstacles to adoption
Key Contributors
Nat is our Chief Product Officer. Nat is responsible for driving our Legal Operating System product strategy, including our Contract Automation, Insight, and Ontra Atlas product suite.
Bridget is our Vice President of Customer Success for Contract Automation. She joined Ontra in 2018 to launch our business in Europe, the Middle East, Africa, and Asia-Pacific, which she is now responsible for leading, in addition to leading our Contract Automation Customer Success team.
Nat is our Chief Product Officer. Nat is responsible for driving our Legal Operating System product strategy, including our Contract Automation, Insight, and Ontra Atlas product suite. In addition, he manages our Strategy and Legal Network teams while overseeing Ontra Synapse, our private markets AI technology. Prior to joining Ontra, Nat spent 14 years at AppFolio, where he led the product organization and served as General Manager and Division CEO of the Investment Management business unit. In these capacities, he was instrumental in growing revenue from $0 to $550M, expanding AppFolio’s customer base to over 20,000 firms, and taking the company public. Nat sits on the board of directors for the UCSB Alumni Association and is a Forbes Business Council member. Nat holds an M.B.A. from Arizona State University and a B.S. in Computer Engineering from the University of California, Santa Barbara. Based in Santa Barbara, Nat enjoys skiing and stand-up paddle boarding with his wife and three children.
Bridget is our Vice President of Customer Success for Contract Automation. She joined Ontra in 2018 to launch our business in Europe, the Middle East, Africa, and Asia-Pacific, which she is now responsible for leading, in addition to leading our Contract Automation Customer Success team. Prior to Ontra, Bridget practiced corporate law at Kirkland & Ellis and Cravath. Bridget holds a J.D. from Georgetown University and a B.A. from Yale University. Based in London, Bridget enjoys cooking, arts and crafts, and country walks with her family and their dog.
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